I don’t really have too much to say about this book. If you’re in the advertising or creative world or do anything with your time that requires you to be innovative or come up with new ideas, read this. It’s simple. It’s stuff you know but don’t know because you’re not doing it every day.
I can’t recommend it enough. I was stuck on a few design projects this week and gave it a quick glance over again and it totally jump started me. Instead of feeling intense frustration, I itemized the tasks at hand and broke through my creative block. In fact, I’m working on my two favorite designs I’ve ever done at the moment and am really looking forward to starting on the girls currently on the waiting list. All you creative types, go scoop this up!!
Favorite Quote: “For it is with the advertising man as with the cow: no browsing, no milk.”
Up Next: Chaplin: The Tramp’s Odyssey by Simon Louvish.